The Federation of State Medical Boards (FSMB) is a nonprofit organization that supports state medical boards in their mission to protect the public by regulating the practice of medicine. Its primary purpose is to ensure effective regulation and public policy promoting safe and ethical medical practices. FSMB also provides resources, guidelines, and assists students on their journey to becoming board certified by providing best practices in regulatory duties.
The provide a variety of tools and experiences as a way to help students and physicians through the process to become licensed and maintain their verified credential information in a protected location.
They wanted to optimize their experiences for the FCVS and UA experiences by combining and streamlining these into one smart experiences which speeds up the process for applicants. Their goal was to provide one tool that allows users to gather and verify all of their credentials to be stored and maintained for future use, then using those to apply for state licensure.
TL;DR, FSMB helps make sure Physicians are verified and safe for the public. They wanted help improving their digital processes for proper licensing to make sure Physicians adhere to the highest standards in medical care.
Example of the Smart Warning that alert a user based on their entered information or knowledge of their specific situation
Objectives
• Decrease user time to value • Increase speed to task accomplishment • Improve SUS score of visual interface and interaction design • Provide bulk actions and report generation to decrease time on task overall
Example of the Training Experience and Navigation
Services Rendered
Research & Ideation
UI/UX Design
Workshop Facilitation
Engineering
Product Management
Quality Management
Example of Selecting your State Board Recipients and Selective Products available
What We Did
Research existing experiences which were to be combined.
Benchmark application experiences and identify best practices.
Conduct User Interviews and synthesize information for key themes.
Journey Map current experience and future, ideal experience.
Service blueprint with FSMB team to outline not only UI and UX improvements, but those for systems and processing improvements as well.
Evaluate and redesign the experience Information Architecture including making recommendations at a higher level.
Create Wireframes and prototypes and conduct multiple rounds of user prototype testing.
Create multiple rounds of design iterations and finalize on look and feel.
Design 3,000+ various pages for the ideal streamlined digital experience including prototypes for the engineering team.
Created future state iterations and mobile responsive designs for all pages and scenarios of the experience.
Conducted additional rounds of user testing with the proposed UI/UX design.
Helped lead and manage product performance and strategy exercises, such as a North Star Metric Workshop, to identify and pursue top metrics and Key Performance Indicators for the new digital experience
Example of ones Chronology Page and all added activities and any gap warnings
The Process
We interviewed stakeholders, gathered an understanding of user goal actions, pains, issues, gaps, and what users are motivated by.
Example of the License Page or items preloaded and those added by the user
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