Physician Data Center

The Federation of State Medical Board initially came to us asking for help with improving their Physician Data Center which was outdated and inefficient in terms of experience.

This experience provides "Hospitals and other health care organizations to search licensure history and past regulatory actions for thousands of actively licensed physicians and PAs."

Some users are conducting hundreds of searches daily and an improved experience and system would allow them to be more efficient and use their time for more important tasks if they would better supported by PDC.

Our goal was to make the system easier to conduct searches, create a roster, and carry out report generation to gather the proper and necessary data in an intuitive, time-saving way.

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Objectives

• Decrease user time to value
• Increase speed to task accomplishment
• Improve SUS score of visual interface and interaction design
• Provide bulk actions and report generation to decrease time on task overall

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Services Rendered

• Research & Ideation
• UI/UX Design
• Workshop Facilitation
• Engineering
• Product Management
• Quality Management

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What We Did

• Outlined who to speak with for User Interviews and Stakeholder Interviews
• Determined the existing core goals and future happy path flow
• Analyzed the insights and patterns from the interviews
• Conducted workshops for mapping the ideal experience, identifying goals, pains, and how to alleviate those
• Led workshops and presented recaps back to team with learnings/insights from workshops and how those would impact the final designs
• Created a visual design language and library to make the visual design cohesive
• Created designed screens in the visual language for a variety of situations, scenarios, and user needs
• Conducted User testing to ensure the new user experience met the needs and expectations of those using it

The Process

We interviewed stakeholders, gathered an understanding of user goal actions, pains, issues, gaps, and what users are motivated by. We conducted user interviews to understand the current process, current user actions, and current pains and pitfalls experiences. We then conducted workshops to help capture ideals, goals, expectations, and motivating factors from the team. The core of the experience is the search experience and creating a roster so we focused on these areas of the experience first. We then expanded into other scenarios and situations to ensure that we designed all scenarios and could provide a thorough experience.

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