Physician Data Center

The Federation of State Medical Board initially came to us asking for help with improving their Physician Data Center which was outdated and inefficient in terms of experience.

This experience provides "Hospitals and other health care organizations to search licensure history and past regulatory actions for thousands of actively licensed physicians and PAs."

Some users are conducting hundreds of searches daily and an improved experience and system would allow them to be more efficient and use their time for more important tasks if they would better supported by PDC.

Our goal was to make the system easier to conduct searches, create a roster, and carry out report generation to gather the proper and necessary data in an intuitive, time-saving way.

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Objectives

• Decrease user time to value
• Increase speed to task accomplishment
• Improve SUS score of visual interface and interaction design
• Provide bulk actions and report generation to decrease time on task overall

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Services Rendered

• Research & Ideation
• UI/UX Design
• Workshop Facilitation
• Engineering
• Product Management
• Quality Management

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What We Did

• Outlined how often meetings should be held
• Determined the Initiative outline for what content we wanted to cover and what order made sense
• Began to structure our meetings in the following format: Introduction, Icebreaker, Activity, Recap and Wrap-Up
• Created flexible visuals to drive learning vocabulary and what information would be new and exciting to our team
• Led workshops covering behavioral design tactics such as concepts, vocabulary, tactics, and models
• Led workshops to ideate on ways to drive consistent engagement of our team and ways to create a behavioral design offering for our department

The Process

We interviewed stakeholders, gathered an understanding of user goal actions, pains, issues, gaps, and what users are motivated by. We conducted user interviews to understand the current process, current user actions, and current pains and pitfalls experiences. We then conducted workshops to help capture ideals, goals, expectations, and motivating factors from the team. The core of the experience is the search experience and creating a roster so we focused on these areas of the experience first. We then expanded into other scenarios and situations to ensure that we designed all scenarios and could provide a thorough experience.

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