The Brain Health Project

Work Main Image
Client
The Center for Brain Health, UTD, Dallas, Texas
Service
Research, Design, Development
Tools
Figma, Maze, Trello, Dropbox Paper, Zoom, Google Meet
Year
2022
Visit the Experience

Project Overview

I worked on the UTD BrainHealth Project as part of a larger team where I acted as the Design Lead. I was there to drive the direction and oversee the activities. I help mentor the senior designer and junior designer in adapting the existing Brain Health experience for mobile responsive in a way that could be adapted to a mobile app in the future. We conducted collaborative workshops with the UTD team as well as our engineers so the entirety of the team had context from day 1. This ensured that no context was lost in translation from the transition in phases from research to design to engineering and support.

One specific feature that we drove the design and implementation of was the streaks to help build habits and make it more engaging for users to engage. We also drove the idea of coins from infancy to implementation as a way to gamify the experience and motivate users to build their coin stores by doing more trainings, habit check-ins, and reading articles or attending webinars.

Objectives

Our overall project objective was to improve the design and experience in a way that would drive an increase in consistent user engagement, so users are participating and completing multiple rounds of their Brain Health Index scores which are annual. Other general objectives are as follows:

• Redesign the current Brain Health Index to be flexible for emerging factors in the future
• Adapt all existing designs to be mobile friendly
• Improve visual design and interaction design where feasible
• Ensure suggested mobile designs would adapt to native mobile app in the near future
• Ideate and propose ideas about integrating with wearables and other potential daily cross- interactions users are accustomed to

Services Rendered

  • Research & Ideation
  • UI/UX Design
  • Engineering

What We Did

  • Worked with their Research team to understand requirements
  • Create wireframes and visual designs
  • Provided prototypes of expected experience and interactions to drive behaviors and engagement
  • Created flexible visuals to represent the Brain Health Index (BHI)
  • Led workshops with their team to ideate and generate ideas for the future mobile app experience
  • Led workshops to ideate on ways to drive consistent engagement, helping users build habits and remain consistent

The Process

We started by outlining what activities the team should conduct and in what order to create the outcomes necessary. From there we begin with scheduling. We hosted in person ideation sessions facilitating the Business Model Canvas and Crazy Eight's sketching sessions with the team. Images can be seen in the gallery.